About Happy Food Store / Ruohonjuuri

Pioneer in the field of ecotrade

We offer our clients a diverse range of high quality, environmentally responsible, organic, and fair trade products. We believe in freshness, relevance and vitality. Fair play is our way of working.

Ruohonjuuri entered the Swedish market in January 2018 under name Happy Food StoreHappy Food Store webshop still serves customers in Sweden, although two stores were closed in spring 2020. Established in 1982, Ruohonjuuri currently operates altogether 16 stores in Finland.

At Ruohonjuuri, we believe that well-being stems from honest food made with love and feel-good insights.

  • We believe in certified natural cosmetics, organic pampering skincare products and environmentally friendly detergents.
  • We enjoy high quality organic food from small Finnish producers and around the world such as delicious blueberry power spiced spelt porridge and life promoting superberries.
  • We offer our customers a wide selection of the best health and organic products accompanied with caring and knowledgeable service.
  • We believe in freshness, vitality, and conscious choices in everyday living.
  • We are fascinated by organic and environmentally friendly products and food produced locally.
  • Furthermore, we appreciate fair trade which respects nature and people. We believe that joy and good feelings are contagious, and that every choice can make a difference.

Tasty organic food products

Coffee, tea, beans, vegan meat, tofu, super foods, honey, vegetable oils, bread, fruit and vegetables, drinks, candy, canned food, baby food, flour and flakes, spices, Finnish specialities … and much more! We offer a large range of raw food, gluten free, lactose free and milk free products, too. Moreover, we have everything you need for tasty vegan cooking and provide lots of choices for organic cooking.

Naturally beautiful

Ruohonjuuri provides the largest selection of certified organic and natural cosmetics and all information needed both in our stores and online. Aromatherapy herbs, peat products and all kinds of creams, soaps and shampoos give you a wide selection to choose from. Come and see how an organic lipstick makes you glow!

Ecofriendly cleaning

We offer a comprehensive range of household chemicals, detergents, conditioners, and washing powders needed for ecofriendly cleaning. Let your home shine while making a contribution to the future!

At your service

Our staff is happy to serve you and introduce our products to you. For us a happy customer is a matter of honor. Our customers’ opinions and ideas are thus immensely important to us.