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How to Offer Products for Happy Food Store (Ruohonjuuri Oy)?

Instructions for new suppliers in English 

Would you like to see your own products on our shelves?

We are glad you would!  If you have a product that might interest our customers, contact us.

In order to get in our selection, the product has to be of high quality and sustainable. In case of food products, we are favoring those that are organic, without additives and rich with nutrients. We require natural cosmetics certificate from cosmetic products.

We are fascinated with organic food and excited about local foods. At Ruohonjuuri we also believe in Fair Trade. It is important to us to know the origin and the background of our products, so please come prepared answering tough questions concerning ingredients, origin and production methods of the product.

We are also considering whether the product offers extra value to our customers compared to the selection we already have.

If You Would Like To Offer A New Product For Ruohonjuuri, Do This

1. Send us a sample and a price list with your contact information shipped to our door at

Mannerheimintie 7, 00100 Helsinki, Finland. 

Please notice that the samples have to arrive on our door since it is not possible for us to pick them up from the post office. We are not returning the samples, unless it is discussed and agreed so.

Our product sampling panel goes through the samples once a week. You can expect us contacting you via email or telephone in about two weeks from sending the samples.

2. If we decide to take your product in our selection, we will send you Excel form to fill out, so we can fill in all the necessary information to our systems.

In addition, we will fix a meeting  in which we’ll agree on the launching of your product(s) and other practicalities to make sure our customers will fall in love with your product(s).

We in Ruohonjuuri want to work for making the products we sell as popular as possible. That is why we work closely with our suppliers.

We believe that world will become a better place by working together, one product at a time.

Kind regards, Jussi

Jussi Aimola, Purchase manager, tel. +358-44-7291441, jussi.aimola@ruohonjuuri.fi